This is a humorous, flippant article, but raises the useful concept of androgyny: purposefully rendering one's gender identity as polysemic; stripping out all the usual anchorage, perhaps combining binary opposite signifiers (all eg's of trying to squeeze in some semiotic terms too):
http://www.guardian.co.uk/lifeandstyle/2011/jan/23/androgyny-tomboy-transgender-models
From David Bowie to Suede to (arguably) Lady Gaga, androgyny has been a potent, enduringly controversial part of the pop industry - and still a useful idea to help grasp complex ideas (such as Judith Butler's 'queer' theory that gender doesn't exist, it is something we perform [she writes of the 'performativity of gender'])...
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