Monday, 12 October 2015

Femvertising

Interesting neologism

Femvertising: how brands are selling #empowerment to women http://gu.com/p/4d8t4?CMP=Share_AndroidApp_Blogger

Wednesday, 7 October 2015

Commutation test: Twilight gender-flipped in new Meyers book

Gender-swap Twilight should expose the flaws in the original – I can’t wait http://gu.com/p/4d4kv?CMP=Share_AndroidApp_Blogger

Tuesday, 26 May 2015

Cannes Glass Lions award for countertype ads

Eight ads that shatter tired gender stereotypes http://gu.com/p/48a7c

Tuesday, 24 February 2015

Playlist of past/practice clips

You can use these to set yourself practice exercises - feel free to hand in any subsequent essays for marking and feedback:

Sunday, 22 February 2015

Summer 2010 Primeval clip and A essay


In the following exemplar essay (an actual student's exam essay) you can read the examiner's report and go through a response which got 48/50 to see how this question can be tackled to a high level.