Tuesday, 18 July 2017

ASA bans sexist stereotypes

Quite a remarkable idea - which could have a considerable impact, with ads a major element in the socialisation of most of us.

There is always a free speech objection though.

Standards body unveils plan to crack down on sexist advertisements https://www.theguardian.com/media/2017/jul/18/new-measures-announced-to-crack-down-on-sexist-adverts?CMP=Share_AndroidApp_Blogger

Saturday, 15 July 2017

Young female action characters given little or no dialogue


Thursday, 18 May 2017

Ad industry's history on gender

A strongly opinionated article with some frank language: http://www.wakingtimes.com/2017/05/17/7-unbelievable-ads-exemplify-advertising-industry-degrades-women-men/

Sunday, 5 March 2017

EMMA WATSON post-feminist pose?

Emma Watson 'stunned' by criticism that Vanity Fair cover is not feminist https://www.theguardian.com/film/2017/mar/05/emma-watson-vanity-fair-cover-feminism?CMP=Share_AndroidApp_Blogger

Tuesday, 6 December 2016

FILM big row over Barbie movie casting

Amy Schumer says trolls' backlash over Barbie casting shows she’s right for role https://www.theguardian.com/culture/2016/dec/07/amy-schumer-says-trolls-backlash-over-barbie-casting-shows-shes-right-for-role?CMP=Share_AndroidApp_Blogger

Wednesday, 3 August 2016

Mind the gender Gap: ad sparks fury

A point we'll raise frequently in Media is how gender is socialised or encoded from birth, with established commercial, retail logic and expected behaviour and aspirations signified through the prevailing binary of toys and clothing.

This Gap ad is an especially clear example of this, putting the future scholar (boy) in an Einstein tee-shirt but the 'social butterfly' (girl, presumably aspiring to become reality TV or gossip mag fodder) in a showy splash of pink...

How a sexist T-shirt harms us all http://www.theguardian.com/commentisfree/2016/aug/02/gap-advert-sexist-t-shirt-harms-us-all-boys-girls-distorted-reality?CMP=Share_AndroidApp_Blogger

Thursday, 23 June 2016

Ad enough of stereotyping women

Eleven women in adverts who are past their sell-by date http://gu.com/p/4mhg2?CMP=Share_AndroidApp_Blogger