In December, an investigation by the New York City Department of Consumer Affairs found that in a study of nearly 800 products – from toys to personal items like shampoo – many were priced differently for men and women. Men’s razors went for $14.99, for example, while the same razors marketed toward women were being sold for $18.49. A pink Radio Flyer children’s scooter in pink was double the price of a red “boys’” version. In total, the investigation found that of the products they looked at, items were priced on average 7% more for women than those for men.
A report this month on products in the UK found something very similar: when it came to the same products marketed differently for men and women, there was a whopping 37% difference in price. Beauty products, toys, everything. It doesn’t even get better as you age: adding insult to injury, women are even charged more for adult diapers.